La Secreta is without a doubt the place where I have my fondest memories. The trees, flowers, animals, views and clean air remind me of my childhood. Growing up here was a dream come true and I am reminded of this every time I walk by some of my favorite spots as a little girl. I lived magical moments here and my memories all revolve around coffee. 

Today, I happily remember every experience and memory I have of this mysterious and truly magical place. Memories that would eventually create the foundation for the coffee we grow today. This success is the result of hard-work and sacrifice that with dedication and love allowed us to have one of the best-tasting coffees.

The height of the mountains, geographic position and the leadership of the women on the farm paved the way for a new world of innovation. With more than 30 hectares, 20 from which are cultivated in coffee and 10 in natural reserves, we have 100.000 trees and 4 different varieties to fill the hearts of our community with the best coffee of La Secreta.

When I first arrived at La Joya, it was said production on this land was all but impossible. However, with a clear vision, dreams of growth, and love for nature and coffee inspired me to begin this project. This passion encouraged me to become a leader and do what was said couldn’t be done. When you have passion and love for what you do, anything is possible. 

I am responsible for over 200 acres of natural reserve and this fills me with tremendous pride. Thanks to the preservation of this land, we are also caring for thousands of species, one of which is the endangered Andean Bear. A creature that is native to this land, the Andean, or spectacled bear is the only surviving species of bear native to South America. It is our obligation as well as future generations to take care of this reserve. 

Times of despair are always opportunities for a new beginning, and our early stages at La Joya were just that. The farm was abandoned and the land was huge but we had hope. We saw the land had the right characteristics such as height and soil for a high-quality specialty coffee. Today, our clients and everyone involved in the process of producing and distributing our coffee can attest to La Joya land is ideal. The fresh air, beautiful views, and endless green colored scenery offered to us by the mountains make it perfect.

Almost at the top of the mountain where the Monarch butterflies fly there is a specialty coffee farm named in their honours. We don’t know where they go or where they come from and they have many miles to cover on their journey. We just want to make sure their stopover is nice and re-energizing. We have always seen so many symbolic analogies with the butterflies that we could relate with so eventually the time had come to honour our little but majestic creatures and let our farm organically acquire the name as a Monarch sanctuary, “Monarca.” Name, worth getting goosebumps indeed!

One of a few analogies that we see is that as the days go by, our varietals go from hiding on the mountain soil that is rich in nutrients to becoming a healthy and productive trees, such as a new «Monarchs» with unique flavours, leading to a second analogy of migration to the cupping tables of exotic specialty coffee lovers. 

Finca Monarca is a piece of heaven anchored at 2000 meters above sea level between forests and water sources, adjacent to our emblematic farm La Colombia. To access it there is a challenge of climbing the mountain at the pace of Trekking for 60 minutes through coffee plantations in Gesha, Caturra, Maragogype and among forests full of life.

Piamonte is an ancestral farm, historically recognized for its soil quality for higher quality specialty coffee growing and its beautiful topography that makes it visually attractive to those who visit it. Plentiful water, flora, and fauna at the foot of a mountain are considered as a biological corridor for the species that inhabit the region.

Piamonte really resonantes with the farms: La Colombia, La Secreta y La Reserva.